Selected
(07)
Projects
A selection of work spanning product strategy, systems thinking, and hands-on design, from 0→1 startups to large-scale transformation programmes.
2026
(01)
(Portfolio)
(01)
(Portfolio)
Scaling Brand Without Scaling Design Teams
Global start-up
0→1 + Founder
Product Design & Experience + Business Strategy
2014-2024
Scaling Brand Without Scaling Design Teams
0→1 + Founder
Product Design & Experience + Business Strategy
2014-2024
When Alignment Becomes the Product
Top 10 UK University
Digital Transformation
Capability + Accessibility + Systems + UX + UI
2025
When Alignment Becomes the Product
Digital Transformation
Capability + Accessibility + Systems + UX + UI
2025
Making Complexity Optional
Market Leading Inventory Planning Software
UX + UI Execution
Design Systems
2024
Making Complexity Optional
UX + UI Execution
Design Systems
2024
Making Ambition Visible
Global talent search navigating disruption
Experience Design
Brand strategy
2025
Making Ambition Visible
Experience Design
Brand strategy
2025
One Product, Two Opposing Needs
World-leading academic publisher and assessment
0→1 + Product Discovery
Research + Synthesis + UX + UI
2024
One Product, Two Opposing Needs
0→1 + Product Discovery
Research + Synthesis + UX + UI
2024
Designing a Shared Language for Progress
World-leading academic publisher and assessment
Research + Synthesis
Cross-Org Facilitation + Strategy
2026
Designing a Shared Language for Progress
Research + Synthesis
Cross-Org Facilitation + Strategy
2026
Unstuck AI: Designing AI Behaviour to Turn Ideas Into Experiments
AI-native + WCAG 2.2 AA
Figma + Google AI Studio + Claude Code + Gemini
Github + Vercel + Framer
2026
Unstuck AI: Designing AI Behaviour to Turn Ideas Into Experiments
Figma + Google AI Studio + Claude Code + Gemini
Github + Vercel + Framer
2026
Teaching the Product to Teach Itself
UI + Onboarding
No-Code
Framer
2026
Teaching the Product to Teach Itself
No-Code
Framer
2026